To commemorate Westpac's 200th year of supporting Australians, we created something that will help save Australians for years to come: www.rescuerashie.com.au
To show CommBank’s Cardless Cash technology we took the largest panoramic shot of Sydney ever taken (125 Gigapixel) and we hid 100 wallets through the city’s nooks and crannies.
In an interactive game users zoom in and out, panning around the city searching for one of the 10 daily wallets. If they find one, they score a $200 prize. And to claim their prize, they have to go to a physical CommBank ATM to withdraw their cash prize - experiencing the product in real life.
The Skippys, a competition launched by Google’s Creative Agency Team, pitted six agencies against each other and used data to determine the winner. Each agency was briefed to create a YouTube TrueView ad for Who Gives A Crap – a loo roll company which donates 50% of its profits to help build toilets in developing counties.
The ads were launched with equally weighted media plans, then judged on view through rate, average watch time and organic view count. Our ad took out the top spot with an average watch time of 1.43sec and a view through score of 31.85% (double the benchmark).
FFS (formerly WOW Film Festival) is the longest running female film festival in Australia. Tasked with creating in-cinema ads to promote the festival, we took the movie classification warnings we’re all familiar with and gave them a rewrite. We produced four cinema spots, two of which later had animation added to optimise them for social.
A tactical print idea that almost ran. But, unfortunately, the threat of Trump's teeny-tiny hands pushing big, red, nuclear, destroy H&R Block buttons proved to be too much.
A campaign running across TV, radio and print to celebrate the LandCruiser’s legendary status and the outback legends who drive them. This one goes out to all you hardworking Bruces and Sheilas.
Print and radio highlighting the LandCruiser's tough-as-nails DNA.